Foundation
The presence everything else stands on.
- Corporate website
- Campaign landing page
- Google Business Profile
- Identity in practice
The presence everything else stands on.
Clients arrive already qualified — and your privacy stays fully intact.
Budget handled by someone who has run it at scale and knows how to make it go further.
Answering the question before it turns into an objection, at any level of technical depth.
The instrumentation behind the scenes, built to fit.
The decision before the spend: who the audience is, what the competition is doing, and where the next move sits.
Integrated logistics
A logistics contract starts with a Google search or a referral from someone who already knows the name. When nobody knows the name there is no search — and the whole sector looks the same.
The work went to the foundations, not to a campaign: benchmarking against the global giants, presence rebuilt across three platforms, technical content where the buyer actually searches, email automation with conditional logic, and one page per service instead of a single corporate page.
The growth came on 25% less investment than the year before. The budget shrank and the reach grew because every real started going where the buyer was already looking.
One year against the last
Documented year-on-year comparison, five channels measured side by side. Work carried out at an agency, published with its authorisation. The client’s identity and data are protected by contractual confidentiality.
ERP · technology
Attracting people was never the problem. The database was enormous and nobody knew what was inside it. Before advertising again, we had to build the instrument that was missing.
Two hundred thousand records processed in Python down to 170K unique ones. Six in-depth interviews, scaled questionnaires, sentiment analysis and thematic coding. The result was an 88-page document in nine chapters — an operating guide that became a reference.
And for an event no platform could attribute, the whole chain was built by hand: printed code, our own redirect, event fired, contact tagged in the CRM.
The landing page built
What the campaign delivered
Annual report and personas document. Work carried out at an agency, published with its authorisation. The client’s identity and data are protected by contractual confidentiality.
Education
An education institute does not have one customer profile: it has several. The parent buying materials for a child. The school assessing method. The municipal education department, deciding for an entire network. And the list does not end there — each profile with its own language, its own channel and its own demands, all served by the same budget.
Four campaign families at once, hundreds of terms segmented by subject, video scripts and coupons by product line. And one front that no budget can buy: the incentive account held with Google — search budget available every month, won for the institute and kept ever since.
Getting in is a process of stages and validations with Google itself. Staying in is a monthly performance bar: a minimum click-through rate, conversion tracking and a bid ceiling that forces you to win the auction on relevance, since you cannot win on price. Two months off the bar and the account is switched off. It is not a benefit you receive: it is an indicator someone sustains every month.
And there is a part e-commerce cannot see: the public buyer does not buy in a shop, they buy through tender and relationship. Cross-referencing enquiries with the origin of each ad revealed the funnel no tool measured on its own — thousands of enquiries and dozens of institutional contracts in the period, with paid media as the number-one source, 40% of the channel.
Leads in the same half-year
Search click-through rate
Organic reach in the half-year
Documented annual and half-year reports, with methodology and stated limitations. Leads and click-through rate measured in the same tool across both years; contracts taken from the institution’s own enquiry base. Work carried out at an agency, published with its authorisation. The client’s identity and data are protected by contractual confidentiality.
