Blog
ARIOS articles on search, paid media and marketing automation — every figure sourced.
October 13, 2026
How to get AI to cite your brand
The average brand is invisible in 84% of AI responses relevant to your segment. What separates those who appear from those who don't is the structure of what is already published—and where the brand name exists outside its own website.
October 6, 2026
Creative Automation with AI: What Works and What Breaks
CTR rises 12%. Conversion drops by up to 18% on high-ticket products. Both numbers are true simultaneously, and the line separating them is your product's price.
September 27, 2026
Is the click dead? What changes when Google answers on its own
The drop is real and it's accelerating: from 34.5% to 58% in eight months. But it doesn't hit every query the same way, and whatever replaces the click plays by its own rules.
September 27, 2026
GEO isn't SEO with a new name, and mixing them up is expensive
A whole quarter spent building backlinks to a URL Gemini will never open. The table below shows, side by side, where each discipline puts its effort and where the two pull in opposite directions.
September 27, 2026
Advantage+ and Performance Max: when the black box pays off
The black box behind Advantage+ and Performance Max is neither villain nor savior. One criterion separates the two sides: how many conversions you already generate before you switch on autopilot.
September 27, 2026
What Google Ads really costs in 2026, from media to management
Google publishes no price list. The real cost has two lines, the media that goes into the auction and the management fee for whoever runs the account, and only one of them has published ranges.
September 27, 2026
Your first customer online: the minimum that works
One channel, one genuinely useful answer and a way to know whether anyone showed up: for a first customer, that's enough. Ten channels and an agency budget can wait.
